Over to hovanos.com

After having bloged on this site for about two years. I knowtist that there was a lot of interest in what I was doing and I was asked a lot by businesses to take a look at their company or product to see what I thought would be the best way to, not only give it a competitive edge, but also, quite often, translate the offline concept a company had, to an online concept. 

I started the company Hovanos(.com) where I not only show people what I can do for them, but I also kept blogging. Now the company has 5 people working for it and, of and on, we have 3 to 6 interns working for us. Also we were asked to create and teach crossmedia concepting and storytelling at the Rotterdam business school.

On this site we blog about the things that keep us bussy and the elements of online marketing and concepting that we believe are interesting and important for out clients and students.

Check the site at www.hovanos.com

gaming is the new way in marketing

I’ve been talking (and working) with clients about the fact that I think that the new way of marketing and communication should be found in gaming. Today I found out that I am not the only one that thinks this…

The Creative Ze Frank

This is really a great ted talk by Ze Frank. Amazingly creative and very inspiring for anyone that is working on things like online marketing and participation. Enjoy!!

 

A little about Ze Fank;

 

and of course his website: http://www.zefrank.com/

The Battle of doing what you Love

Find out what you want and go for it! stop don’t what think you have to do and go do what your hart tells you. Even if people tell you you can’t of if you mess up at any point, keep going!!

here’s something that might inspire you a bit…

Smile and the world will open up for you!

Socks that don’t match! (products are easy, ideas are hard)

Seth Godin has been talking about ‘little miss matched’ but here a video on the idee behind the brand. something to inspire!!

Map of online communities

This is a map of our online world that I got through one of Richard Floridas latest posts. I have been wanting to make a map for a while now where the lines do not reprisent countries but cultures… I will deffinatly let you know when I have it done!!

On this map you can see/read whats its all about… let me know what you think?!

Sheena Iyengar: The art of choosing

If you know how you make choises and how others make them, you can use this when trying to convinve someone to… buy your product, use your service, etc.

The effect of the new Twitter!

Twitter just announced the launched of their ‘new bird’! The interface will be changing over the next few weeks. It is now a lot easier to quickly take a look at all our tweets and the information that comes with them. In a way the tweets we now make are a lot like the google adword adverts we make. It’s a trigger to take a better look at the information you are trying to pass on. In a way it of course already was but through the new interface the thrash hold there was (the fact that you had to go to a new site to check out the information) is no longer there. You of course can go deeper into a subject but Twitter shows you a lot more of the information before you have to make the choice of going into it.

I believe that these changes are something that will make it, once again, easier and faster for me to keep up with the information relevant to me and more fun to take a look at a lot more.

You feel like reading more??

http://twitter.com/newtwitter

The power of social media

I’ve been posting a few of these kinds of videos… this is another onew yoo’ve got to take a look at!